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Monday, February 11th 2008

1:58 PM

Market America partners with Google

James Ridinger of Market America Announces Initiative to Create The Ultimate Online Shopping Destination Using Google Technology

GREENSBORO, N.C. (February 4, 200 — James (JR) Ridinger, president and CEO of Market America, Inc. announced today the company has reached an agreement with Google Inc. to implement the Google Search Appliance™ (GSA) hardware and software on www.marketamerica.com. The deployment of the GSA will apply Google’s industry leading search engine capabilities to Market America’s website.

The partnership will allow real time comparison shopping among the millions of products offered on www.marketamerica.com. Customers will be able to search for exclusive Market America products and those from over 2,000 partner stores and have all results shown in an easy to compare format, including the price of each product on one page. Shoppers will also have the ability to use advanced search features, including sorting products by price, brand and store.

“Market America is continually looking for technology applications that will solidify marketamerica.com as the ultimate online shopping destination,” said Ridinger. “This initiative using Google™ technology allows Market America’s customers and UnFranchise® Owners to utilize many of the same benefits they enjoy from Google.com, with specific enterprise enhancements made that will make search easy, useful and intuitive. Having this type of advanced, but easy to use search capability will permit Market America to more effectively match products with people.”

“We are pleased to work with Market America to deliver search capabilities to the over 3 million customers that shop there," said Nitin Mangtani, Head of Google Enterprise Search Products. "Together we are implementing a search solution that will revolutionize the way Market America's customers shop online.”

Search engine enhancements on www.marketamerica.com will

include:

  • Results Grouping — Allows customers to navigate search results easily and clearly using intelligent grouping of products
  • Automatic spell-check — Allows the searcher to avoid missing results through typos or misspellings
  • Advanced Boolean Search — Customer can perform sophisticated queries with over 10 special query terms, including Boolean AND, OR, and NOT searches
  • Number Range Search — Customer can restrict search results by a number range, making it easy for users to restrict by price range or other numerical values.
  • Synonyms — Pre-defined synonyms for Market America specific terminology will be displayed to the user as suggested alternative search queries

Check it out at http://www.marketamerica.com/workathome By the way did I mention we get paid when anyone shops through our web portal, and those who shop earn money too at no extra cost to them.

Thanks,

Kriss

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